Silhouette
Visual Identity Design
Project Details
Client
Jasenka Tot
Industry
Cosmetics
Category
Visual Identity
Credits
Saša Dragičević - Direction and design
Project Summary
The silhouette was born with the idea of bringing high-quality professional cosmetics, in this case, body-shaping gel, to small, local salons.
The solution was to create a friendly and feminine visual identity that looks inexpensive and a bit provocative.
We worked on visual identity plus promotional brochures and packaging design.
On this project, part of my responsibility was to guide and educate the client on effective promotion strategies and how to identify and seize new opportunities for their brand's growth and success.
